Posts by Kathi Dunn

Got Social Mediology?

Posted by on Feb 6, 2014 in Book Cover Design, Case Studies, Fonts and Colors, Portfolio

Got Social Mediology?

The study of social media from a psychology-based perspective could be very dry but author Jay Izso, the Internet Doctor®, insisted that we convey through our approach to cover design that social mediology can be fun. The title beckoned for the “Got Milk?” ads font for starters. Then, following a brainstorming session, we landed on the idea of opening the mind to new concepts, and we found the ideal image of an androgynous head. We cracked open the lid and filled it with talking bubbles containing various social media icons. Perfect! Or so it seemed. However, when researching the most current print-ready logos for Twitter, YouTube, Facebook, Google+, and LinkedIn, we quickly discovered that it is illegal to use these icons on a retail product like Jay’s book cover.   Back to the drawing board. We decided to use symbols suggesting social media actions to get around the logo issues. We thought it was brilliant but something about it didn’t sit right with author Jay Izso. How about trying words like “tweet, share, pin” etc., floating subliminally in the background? Nope. Too cluttered. Well, how about replacing the symbols with those words? Better. Now, it’s feeling a little too academic. Let’s introduce more color. It’s getting there but still feels a little too dry.     Let’s throw in more color, highlighting the catch words “psychology” and “business” and — most importantly, that distinctive phrase “without spending a dime.” (Would you believe? . . . that phrase was initially omitted and we strongly encouraged the author reinstate it as his USP.) And now how about making those talking bubbles 3D while you’re at it? Ah, yes, that’s it!   WINNER! 2015 Independent Publisher Book Awards National Gold...

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Redesigning a foreign bestseller for America

Posted by on Sep 24, 2013 in Before-After, Book Cover Design, Case Studies

Redesigning a foreign bestseller for America

Covers must adapt to cultures and personalities. The German publisher persolog® asked us to redesign their successful European book for the US market. The goal of persolog is to help people to develop themselves and the organizations they are working in, enabling them to view different life situations in a new light. In essence, the persolog models promote an efficient cooperation between people. The previous design’s primary image is off base for the US corporate market. The fresh new design (above) speaks to the four distinct personality types and the blueprint necessary to understanding and working effectively with...

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A picture is worth a thousand words

Posted by on Sep 23, 2013 in Book Cover Design

A picture is worth a thousand words

In this real-life comedic memoir, Laura Berger and Glen Tibaldeo expose the blessings and ironic struggles of ditching their cut-throat corporate jobs for life in a tranquil jungle paradise. Working as a team with the authors, we explored options for visual impact on the front cover, including them in yoga poses on the beach, as well as some of these stock photo images. The choice of imagery, whether illustration or photography, is paramount when creating a compelling book cover design. We recommended this cover’s rights-managed stock photo which says it all. Not only does it put the prospective buyer in the emotional state of relaxation and adventure in tropical serenity, but its expansive sky also provides the perfect backdrop for an eye-grabbing title. And why not use a fun luggage tag to house the subtitle vs just slapping text on the page? Surveys indicate that we are over 70% visual so it is the cover’s job to grab attention visually first — whether on a bookstore shelf, on the Internet, or in a printed catalog — then the title and other text can do its magic. Without a striking design, your book will likely go unnoticed. A sizzling cover opens doors and rumor has it that this book is opening doors to a potential TV...

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Find the right cover image to transform a loser

Posted by on Sep 19, 2013 in Before-After, Book Cover Design, Book Marketing Tools, Case Studies

Find the right cover image to transform a loser

Crossing the Tracks for Love delivers timely guidance for minimizing the impact of economic class differences on intimacy, gender roles, employment, decision-making, raising children, in-law relations, dining, and mobility between classes. After several failed attempts, we were asked to salvage this sad cover which had just about everything wrong going for it. Instantly we had the title revamped from When the Girl with the Silver Spoon Meets the Boy from across the Tracks. What speaks to class difference more strongly than a golden egg nesting with an ordinary white egg? Author Dr. Ruby Payne’s speaking career was supported with branded materials including her professional speaker kit, print ads, postcards, tradeshow banners, and more:   . . . . . . . . . . . . . . . . . . . . . . . . . “The industry standard that Kathi Dunn brought to our business has helped our reputation and our sales.” —Peg Conrad, Vice-President, Marketing, aha! Process, Inc. . . . . . . . . . . . . . . . . . . . . . . . ....

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Be fun without losing your credibility

Posted by on Sep 17, 2013 in Book Cover Design, Book Marketing Tools, Branding

Be fun without losing your credibility

Girls just wanna have fun! Drink Wine and Giggle combines friendship and personal growth in a collection of easy-to-follow activities that have been tested and proven to turn girlfriend get-togethers into life-shifting experiences. Don’t forget to incorporate branding elements from your book cover into all of your marketing vehicles, like this website banner:...

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