Redesigning a foreign bestseller for America

Posted on Sep 24, 2013 in Before-After, Book Cover Design, Case Studies

Redesigning a foreign bestseller for America

Covers must adapt to cultures and personalities. The German publisher persolog® asked us to redesign their successful European book for the US market. The goal of persolog is to help people to develop themselves and the organizations they are working in, enabling them to view different life situations in a new light. In essence, the persolog models promote an efficient cooperation between people. The previous design’s primary image is off base for the US corporate market. The fresh new design (above) speaks to the four distinct personality types and the blueprint necessary to understanding and working effectively with them.
BehavioralBlueprintBEFORE