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Got Social Mediology?

Posted by on Feb 6, 2014 in Book Cover Design, Case Studies, Fonts and Colors, Portfolio

Got Social Mediology?

The study of social media from a psychology-based perspective could be very dry but author Jay Izso, the Internet Doctor®, insisted that we convey through our approach to cover design that social mediology can be fun. The title beckoned for the “Got Milk?” ads font for starters. Then, following a brainstorming session, we landed on the idea of opening the mind to new concepts, and we found the ideal image of an androgynous head. We cracked open the lid and filled it with talking bubbles containing various social media icons. Perfect! Or so it seemed. However, when researching the most current print-ready logos for Twitter, YouTube, Facebook, Google+, and LinkedIn, we quickly discovered that it is illegal to use these icons on a retail product like Jay’s book cover.   Back to the drawing board. We decided to use symbols suggesting social media actions to get around the logo issues. We thought it was brilliant but something about it didn’t sit right with author Jay Izso. How about trying words like “tweet, share, pin” etc., floating subliminally in the background? Nope. Too cluttered. Well, how about replacing the symbols with those words? Better. Now, it’s feeling a little too academic. Let’s introduce more color. It’s getting there but still feels a little too dry.     Let’s throw in more color, highlighting the catch words “psychology” and “business” and — most importantly, that distinctive phrase “without spending a dime.” (Would you believe? . . . that phrase was initially omitted and we strongly encouraged the author reinstate it as his USP.) And now how about making those talking bubbles 3D while you’re at it? Ah, yes, that’s it!   WINNER! 2015 Independent Publisher Book Awards National Gold...

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Redesigning a foreign bestseller for America

Posted by on Sep 24, 2013 in Before-After, Book Cover Design, Case Studies

Redesigning a foreign bestseller for America

Covers must adapt to cultures and personalities. The German publisher persolog® asked us to redesign their successful European book for the US market. The goal of persolog is to help people to develop themselves and the organizations they are working in, enabling them to view different life situations in a new light. In essence, the persolog models promote an efficient cooperation between people. The previous design’s primary image is off base for the US corporate market. The fresh new design (above) speaks to the four distinct personality types and the blueprint necessary to understanding and working effectively with...

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A picture is worth a thousand words

Posted by on Sep 23, 2013 in Book Cover Design

A picture is worth a thousand words

In this real-life comedic memoir, Laura Berger and Glen Tibaldeo expose the blessings and ironic struggles of ditching their cut-throat corporate jobs for life in a tranquil jungle paradise. Working as a team with the authors, we explored options for visual impact on the front cover, including them in yoga poses on the beach, as well as some of these stock photo images. The choice of imagery, whether illustration or photography, is paramount when creating a compelling book cover design. We recommended this cover’s rights-managed stock photo which says it all. Not only does it put the prospective buyer in the emotional state of relaxation and adventure in tropical serenity, but its expansive sky also provides the perfect backdrop for an eye-grabbing title. And why not use a fun luggage tag to house the subtitle vs just slapping text on the page? Surveys indicate that we are over 70% visual so it is the cover’s job to grab attention visually first — whether on a bookstore shelf, on the Internet, or in a printed catalog — then the title and other text can do its magic. Without a striking design, your book will likely go unnoticed. A sizzling cover opens doors and rumor has it that this book is opening doors to a potential TV...

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Find the right cover image to transform a loser

Posted by on Sep 19, 2013 in Before-After, Book Cover Design, Book Marketing Tools, Case Studies

Find the right cover image to transform a loser

Crossing the Tracks for Love delivers timely guidance for minimizing the impact of economic class differences on intimacy, gender roles, employment, decision-making, raising children, in-law relations, dining, and mobility between classes. After several failed attempts, we were asked to salvage this sad cover which had just about everything wrong going for it. Instantly we had the title revamped from When the Girl with the Silver Spoon Meets the Boy from across the Tracks. What speaks to class difference more strongly than a golden egg nesting with an ordinary white egg? Author Dr. Ruby Payne’s speaking career was supported with branded materials including her professional speaker kit, print ads, postcards, tradeshow banners, and more:   . . . . . . . . . . . . . . . . . . . . . . . . . “The industry standard that Kathi Dunn brought to our business has helped our reputation and our sales.” —Peg Conrad, Vice-President, Marketing, aha! Process, Inc. . . . . . . . . . . . . . . . . . . . . . . . ....

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Be fun without losing your credibility

Posted by on Sep 17, 2013 in Book Cover Design, Book Marketing Tools, Branding

Be fun without losing your credibility

Girls just wanna have fun! Drink Wine and Giggle combines friendship and personal growth in a collection of easy-to-follow activities that have been tested and proven to turn girlfriend get-togethers into life-shifting experiences. Don’t forget to incorporate branding elements from your book cover into all of your marketing vehicles, like this website banner:...

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Leveraging your chance at sponsorship using your cover

Posted by on Sep 7, 2013 in Before-After, Book Cover Design, Book Marketing Tools, Case Studies, Marketing

Leveraging your chance at sponsorship using your cover

Pride Passion Profit: 7 Steps to Category Development goes where no one else has dared go: to the heart of the relationship between a consumer and a buying experience. We were asked to freshen up this previous cover (below) without deviating greatly. We maintained the color palette, added an endorsement, massaged the typography so that each word of the title produces the emotion associated with that word, and enhances the subtitle to give legs to the title. When asked to update this book cover design, we also discovered an opportunity for sponsorship. Author Inez Blackburn’s goal, after dressing up the existing book and printing new books, was to sell copies to members of the audience at an upcoming conference which would be attended by some of the world’s largest big box stores. Amidst the redesign process and during discussions of the book’s goals, we suggested that Inez contact the event planner to recommend their pre-purchasing copies of the book as a give-away to their audience, rather than Inez selling books back-of-room at the event after her presentation. In return, she would place their name and logo on the cover as sponsor of the book for some targeted advertising and good will. They were thrilled. She was more thrilled because their purchase price as sponsor covered not only their cost for 1000 customized give-away books but also covered the cost for Inez’s extra 500 books for her future use. Because this beautiful hard-bound, dust-jacketed book ran on press, the cost of additional books to the print run was negligible. So it was a win-win for...

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Dial in your cover to the core of your readers

Posted by on Sep 7, 2013 in Book Cover Design, Case Studies

Dial in your cover to the core of your readers

Choose on Purpose gives twentysomethings a direct, uncomplicated way to launch their lives and their careers. Fresh, hip, and cutting edge design sets this book apart. Spot illustrations were also developed for the interior of the book based on the illustration created for the front cover....

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Use the emotion of color to make a connection

Posted by on Sep 7, 2013 in Book Cover Design, Book Marketing Tools

Use the emotion of color to make a connection

This book, about becoming transformed and empowered during the menopausal transition, is a lead generator for a medical doctor who happens to love the symbolism of the dragonfly. We also helped with the cohesive branding elements for Dr. Kumar’s website and Facebook...

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A company logo that speaks volumes

Posted by on Sep 6, 2013 in Branding, Logo Design

A company logo that speaks volumes

A coaching company serving those who are ready to fully engage in the game of life. Some things come easy. Others, not so much. We actually produced over 50 concepts to arrive at this final logo which we and the client love.

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Logos: simple, powerful, effective!

Posted by on Sep 6, 2013 in Branding, Logo Design

Logos: simple, powerful, effective!

Sometimes simplicity is the best solution. This logo is for Amy Tiemann’s publishing company. It’s one of our favorite logos because of its simplicity and fun color palette.

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