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How to deliver a cutting-edge and professional image

Posted by on Sep 6, 2013 in Branding, Logo Design

How to deliver a cutting-edge and professional image

Steven Power, author of PowerSelling, needed a logo suitable for his self-publishing entity as well as his other ventures. The red, gray, and black color palette works for his bold, streamlined approach to business-to-business sales, and now permeates all product packaging and promotional materials which we’ve designed for him. Steven now has a strong, highly-recognizable brand identity that can grow with him and his offerings.

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How do you stand apart from the rest?

Posted by on Sep 6, 2013 in Book Cover Design

How do you stand apart from the rest?

Author Foster Mobley, destroying the myths of traditional leadership models, asked us to think on the cutting edge when developing concepts for his cover. Ideas ran rampant and some were downright raunchy. We landed on this image which speaks a thousand words about leadership...

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Communicate clearly with a sense of balance

Posted by on Sep 2, 2013 in Branding, Logo Design

Communicate clearly with a sense of balance

This logo was developed for a consulting firm committed to helping individuals and small companies aspire to new heights of effectiveness—in ways that are not so expected. The graphic instantly creates a sense of vitality, fun, individual accomplishment, and a willingness to try new things to move forward.

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What does your logo say to your market?

Posted by on Sep 1, 2013 in Branding, Logo Design

What does your logo say to your market?

One of our all-time favorite logos, this was developed for the publishing company for Joe Mark, author of A Cup of Joe.

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Sell your book on your business card

Posted by on Aug 22, 2013 in Book Cover Design, Book Marketing Tools, Case Studies

Sell your book on your business card

Author Sandra Champlain is the poster child for “self”-publishing. In just one year she wrote her book, landed a major endorsement with Dr. Bernie Siegel, hired us to design her cover and pull together her creative team, published with an entrepreneurial publisher, appeared on television, radio, and newspapers across the country, and took her book to #1 on Amazon. Sandra was armed with a memorable business card for all of her public appearances. Always feature your book on your author business card. Why let Side Two go to waste? Hear Sandra’s story here. And check out Sandra’s author...

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How to find and work with your illustrator

Posted by on Aug 10, 2013 in Before-After, Book Cover Design, Case Studies

How to find and work with your illustrator

It’s a common story. An author is rejected repeatedly by publishing houses and, in desperation, forms his own publishing company, taking on the self-publishing role. So it was with Brian Moreland who chronicles the evolution of his book cover design and eventual signing with Berkley/Penguin. Which cover do you like best?

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Can a book actually triple your sales?

Posted by on Jun 6, 2013 in Book Cover Design, Book Marketing Tools, Case Studies, Marketing

Can a book actually triple your sales?

Of course you know that a book has the power to position you as the leading expert in your industry. And, how about the bonus of tripling your income? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . “My business tripled since my book came out. For busy professionals who want top-end production/design, and don’t know what they’re doing in the book publishing world, it’s a no-brainer to go with Dunn+Associates. They’re the type of folks you can trust who will go to the mat for a client. Their creative work is clearly world-class, their service is über-professional, and their team is easy to work with. The big value-add for me was all the coordination they provided, managing the whole project from manuscript to printed book, so I focused on my business and they took care of the rest.” —Jamie Broughton, Footprint Leadership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jamie’s logo pre-existed and was used widely throughout his marketing materials — and we really liked it — so we played off of it’s colors when designing his book cover, continuing a cohesive brand. We art-directed Jamie’s photo shoot specifically to fit the concept of the front cover design, having Jamie leaning on the edge of the cover, inviting the reader inside. We always highlight on the front cover an endorsement from a major player in the author’s industry. “Major player” are the operative words here. Our only regret is not having recorded Jamie’s over-the-moon ebullient phone call to us on the day he opened his first box of...

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The right way to update a classic bestselling book

Posted by on May 9, 2013 in Before-After, Book Cover Design, Branding, Case Studies

The right way to update a classic bestselling book

There’s nothing like designing a makeover of a bestseller. This three-year project ended at Proof #43, which may hold the record in our design studio. And that was all worth it because sales have doubled since the book came out with its newly updated design. And, Super Baby Food earned the IBPA Benjamin Franklin Silver Award for the Most Improved Redesign. Parents get only one shot to feed their babies right and Ruth Yaron has been helping parents get it right for over 15 years. Super Baby Food is affectionately referred to as the baby food bible by over half a million parents worldwide. The makeover’s non-negotiable was the purple background. And because of the legs this book already had, we were careful to ensure it would be recognizable as the renowned Super Baby Food but all dressed up for today’s parents.   15 seconds is all your back cover has to sell your book or you’ve lost the sale. Make it count. Check out the old and the...

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Best practice for your logo on your book’s spine

Posted by on Mar 22, 2013 in Branding, Logo Design

Best practice for your logo on your book’s spine

Author Foster Mobley asked us to render an image in the Antebellum architectural style (reminiscent of his childhood) as the icon for his publisher logo. Think about how your logo will reproduce on a small book spine — sometimes smaller than a half-inch wide — and, especially if it may be required to reverse out of a dark color, like...

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When friends get involved in cover design

Posted by on Mar 20, 2013 in Before-After, Book Cover Design

When friends get involved in cover design

Q. When is bullying okay? A. When your designer starts shoving and pushing you away from a dead-end cover design. The original cover design for Bullies to Buddies was angry, repelling, and illegible. How did that happen? The author initially chose a friend to work up his cover design — a friend who works with claymations and felt compelled to use those images in the cover and title treatment. Although an interesting idea, it simply does not work when considering the target market, the goals of the book, and — most importantly — the visible power of the cover. Imagine the reaction when handing a bullied kid this angry cover. Imagine trying to read the title and subtitle when the cover is viewed no larger than a postage stamp online or in print catalogs. We bullied our way through to nudge the author away from those angry, scary, evil-looking claymations (and a title font that, sorry to say, looked like dog poop). We believe that self-help books that deal with heavy emotion must speak to the result, not the problem. The result is a winning cover that resonates with its intended market, incorporating a crystal clear title, appealing color palette, and age-appropriate image. It took some bullying on our part and, in the end, the client got a compelling cover and (whew) was...

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