Book Marketing Tools

Find the right cover image to transform a loser

Posted by on Sep 19, 2013 in Before-After, Book Cover Design, Book Marketing Tools, Case Studies

Find the right cover image to transform a loser

Crossing the Tracks for Love delivers timely guidance for minimizing the impact of economic class differences on intimacy, gender roles, employment, decision-making, raising children, in-law relations, dining, and mobility between classes. After several failed attempts, we were asked to salvage this sad cover which had just about everything wrong going for it. Instantly we had the title revamped from When the Girl with the Silver Spoon Meets the Boy from across the Tracks. What speaks to class difference more strongly than a golden egg nesting with an ordinary white egg? Author Dr. Ruby Payne’s speaking career was supported with branded materials including her professional speaker kit, print ads, postcards, tradeshow banners, and more:   . . . . . . . . . . . . . . . . . . . . . . . . . “The industry standard that Kathi Dunn brought to our business has helped our reputation and our sales.” —Peg Conrad, Vice-President, Marketing, aha! Process, Inc. . . . . . . . . . . . . . . . . . . . . . . . ....

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Be fun without losing your credibility

Posted by on Sep 17, 2013 in Book Cover Design, Book Marketing Tools, Branding

Be fun without losing your credibility

Girls just wanna have fun! Drink Wine and Giggle combines friendship and personal growth in a collection of easy-to-follow activities that have been tested and proven to turn girlfriend get-togethers into life-shifting experiences. Don’t forget to incorporate branding elements from your book cover into all of your marketing vehicles, like this website banner:...

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Leveraging your chance at sponsorship using your cover

Posted by on Sep 7, 2013 in Before-After, Book Cover Design, Book Marketing Tools, Case Studies, Marketing

Leveraging your chance at sponsorship using your cover

Pride Passion Profit: 7 Steps to Category Development goes where no one else has dared go: to the heart of the relationship between a consumer and a buying experience. We were asked to freshen up this previous cover (below) without deviating greatly. We maintained the color palette, added an endorsement, massaged the typography so that each word of the title produces the emotion associated with that word, and enhances the subtitle to give legs to the title. When asked to update this book cover design, we also discovered an opportunity for sponsorship. Author Inez Blackburn’s goal, after dressing up the existing book and printing new books, was to sell copies to members of the audience at an upcoming conference which would be attended by some of the world’s largest big box stores. Amidst the redesign process and during discussions of the book’s goals, we suggested that Inez contact the event planner to recommend their pre-purchasing copies of the book as a give-away to their audience, rather than Inez selling books back-of-room at the event after her presentation. In return, she would place their name and logo on the cover as sponsor of the book for some targeted advertising and good will. They were thrilled. She was more thrilled because their purchase price as sponsor covered not only their cost for 1000 customized give-away books but also covered the cost for Inez’s extra 500 books for her future use. Because this beautiful hard-bound, dust-jacketed book ran on press, the cost of additional books to the print run was negligible. So it was a win-win for...

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Use the emotion of color to make a connection

Posted by on Sep 7, 2013 in Book Cover Design, Book Marketing Tools

Use the emotion of color to make a connection

This book, about becoming transformed and empowered during the menopausal transition, is a lead generator for a medical doctor who happens to love the symbolism of the dragonfly. We also helped with the cohesive branding elements for Dr. Kumar’s website and Facebook...

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Sell your book on your business card

Posted by on Aug 22, 2013 in Book Cover Design, Book Marketing Tools, Case Studies

Sell your book on your business card

Author Sandra Champlain is the poster child for “self”-publishing. In just one year she wrote her book, landed a major endorsement with Dr. Bernie Siegel, hired us to design her cover and pull together her creative team, published with an entrepreneurial publisher, appeared on television, radio, and newspapers across the country, and took her book to #1 on Amazon. Sandra was armed with a memorable business card for all of her public appearances. Always feature your book on your author business card. Why let Side Two go to waste? Hear Sandra’s story here. And check out Sandra’s author...

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Can a book actually triple your sales?

Posted by on Jun 6, 2013 in Book Cover Design, Book Marketing Tools, Case Studies, Marketing

Can a book actually triple your sales?

Of course you know that a book has the power to position you as the leading expert in your industry. And, how about the bonus of tripling your income? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . “My business tripled since my book came out. For busy professionals who want top-end production/design, and don’t know what they’re doing in the book publishing world, it’s a no-brainer to go with Dunn+Associates. They’re the type of folks you can trust who will go to the mat for a client. Their creative work is clearly world-class, their service is über-professional, and their team is easy to work with. The big value-add for me was all the coordination they provided, managing the whole project from manuscript to printed book, so I focused on my business and they took care of the rest.” —Jamie Broughton, Footprint Leadership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jamie’s logo pre-existed and was used widely throughout his marketing materials — and we really liked it — so we played off of it’s colors when designing his book cover, continuing a cohesive brand. We art-directed Jamie’s photo shoot specifically to fit the concept of the front cover design, having Jamie leaning on the edge of the cover, inviting the reader inside. We always highlight on the front cover an endorsement from a major player in the author’s industry. “Major player” are the operative words here. Our only regret is not having recorded Jamie’s over-the-moon ebullient phone call to us on the day he opened his first box of...

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