Marketing

Leveraging your chance at sponsorship using your cover

Posted by on Sep 7, 2013 in Before-After, Book Cover Design, Book Marketing Tools, Case Studies, Marketing

Leveraging your chance at sponsorship using your cover

Pride Passion Profit: 7 Steps to Category Development goes where no one else has dared go: to the heart of the relationship between a consumer and a buying experience. We were asked to freshen up this previous cover (below) without deviating greatly. We maintained the color palette, added an endorsement, massaged the typography so that each word of the title produces the emotion associated with that word, and enhances the subtitle to give legs to the title. When asked to update this book cover design, we also discovered an opportunity for sponsorship. Author Inez Blackburn’s goal, after dressing up the existing book and printing new books, was to sell copies to members of the audience at an upcoming conference which would be attended by some of the world’s largest big box stores. Amidst the redesign process and during discussions of the book’s goals, we suggested that Inez contact the event planner to recommend their pre-purchasing copies of the book as a give-away to their audience, rather than Inez selling books back-of-room at the event after her presentation. In return, she would place their name and logo on the cover as sponsor of the book for some targeted advertising and good will. They were thrilled. She was more thrilled because their purchase price as sponsor covered not only their cost for 1000 customized give-away books but also covered the cost for Inez’s extra 500 books for her future use. Because this beautiful hard-bound, dust-jacketed book ran on press, the cost of additional books to the print run was negligible. So it was a win-win for...

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Can a book actually triple your sales?

Posted by on Jun 6, 2013 in Book Cover Design, Book Marketing Tools, Case Studies, Marketing

Can a book actually triple your sales?

Of course you know that a book has the power to position you as the leading expert in your industry. And, how about the bonus of tripling your income? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . “My business tripled since my book came out. For busy professionals who want top-end production/design, and don’t know what they’re doing in the book publishing world, it’s a no-brainer to go with Dunn+Associates. They’re the type of folks you can trust who will go to the mat for a client. Their creative work is clearly world-class, their service is über-professional, and their team is easy to work with. The big value-add for me was all the coordination they provided, managing the whole project from manuscript to printed book, so I focused on my business and they took care of the rest.” —Jamie Broughton, Footprint Leadership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jamie’s logo pre-existed and was used widely throughout his marketing materials — and we really liked it — so we played off of it’s colors when designing his book cover, continuing a cohesive brand. We art-directed Jamie’s photo shoot specifically to fit the concept of the front cover design, having Jamie leaning on the edge of the cover, inviting the reader inside. We always highlight on the front cover an endorsement from a major player in the author’s industry. “Major player” are the operative words here. Our only regret is not having recorded Jamie’s over-the-moon ebullient phone call to us on the day he opened his first box of...

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Brand yourself from photo shoot to book to website and beyond

Posted by on Feb 25, 2013 in Book Cover Design, Book Marketing Tools, Branding, Case Studies, Marketing

Brand yourself from photo shoot to book to website and beyond

Internationally recognized marketing and sales consultant and speaker Steven Power is using this book to promote his speaking career to the next level, answer his audiences’ continual requests for a book, and secure his expert status as the leading voice in his industry. That’s the power of a self-published book. After speaking to over 20,000 sales people, Steven discovered that 80 percent were asking him for a book. They wanted more of him. It was important for us to know that this author is selling his book primarily on his website and is not at all concerned about bookstore sales. For that reason, this cover features him as a main selling component. We art-directed and considered a wide variety of professional photos. We then chose this one for the way it helps integrate the book title to create a total branding combination — a very powerful strategy. The author also needed this book to have an innovative look while maintaining a clean corporate image to reinforce his exceptional credibility and expertise. This cover design clearly does both. Right out of the chute Power Selling sold 3000 copies at $25 with no marketing expense, reaping $75,000 in revenue. The credibility gained by authoring the book resulted in increased speaking fees at $27,000 for a 3-day seminar. When asked for his business card, Steven handed the book to his seat mate on a plane, and this turned into over $300,000 in consulting fees. Steven professes, “I’m clearly in the consulting and seminar business, not the book business. The book is my vehicle.” Steven Power requested a brand-compatible logo suitable for his self-publishing entity as well as his other ventures. The red, gray, and black color palette works for his bold, streamlined approach to business-to-business sales, and now permeates all product packaging and promotional materials which we’ve designed for him. This strong, highly-recognizable brand identity grows with Steven and his offerings....

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