Find the right cover image to transform a loser

Posted on Sep 19, 2013 in Before-After, Book Cover Design, Book Marketing Tools, Case Studies

Find the right cover image to transform a loser
Crossing the Tracks for Love delivers timely guidance for minimizing the impact of economic class differences on intimacy, gender roles, employment, decision-making, raising children, in-law relations, dining, and mobility between classes. After several failed attempts, we were asked to salvage this sad cover which had just about everything wrong going for it. Instantly we had the title revamped from When the Girl with the Silver Spoon Meets the Boy from across the Tracks. What speaks to class difference more strongly than a golden egg nesting with an ordinary white egg?

CrossingTracksBEFORE

Author Dr. Ruby Payne’s speaking career was supported with branded materials including her professional speaker kit, print ads, postcards, tradeshow banners, and more:

ahaCrossingFolder

ahaCrossingOne-Sheet1
ahaCrossingLtrhdBizCd
ahaPayneSchoolFlyer

NMSA booklet ad

AhaProcessPostcard

 

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“The industry standard that Kathi Dunn brought to our business has helped our reputation and our sales.”

—Peg Conrad, Vice-President, Marketing, aha! Process, Inc.

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