Can a book actually triple your sales?

Posted on Jun 6, 2013 in Book Cover Design, Book Marketing Tools, Case Studies, Marketing

Can a book actually triple your sales?

Of course you know that a book has the power to position you as the leading expert in your industry. And, how about the bonus of tripling your income?

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My business tripled since my book came out. For busy professionals who want top-end production/design, and don’t know what they’re doing in the book publishing world, it’s a no-brainer to go with Dunn+Associates. They’re the type of folks you can trust who will go to the mat for a client. Their creative work is clearly world-class, their service is über-professional, and their team is easy to work with. The big value-add for me was all the coordination they provided, managing the whole project from manuscript to printed book, so I focused on my business and they took care of the rest.”

—Jamie Broughton, Footprint Leadership

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Jamie’s logo pre-existed and was used widely throughout his marketing materials — and we really liked it — so we played off of it’s colors when designing his book cover, continuing a cohesive brand. We art-directed Jamie’s photo shoot specifically to fit the concept of the front cover design, having Jamie leaning on the edge of the cover, inviting the reader inside.

We always highlight on the front cover an endorsement from a major player in the author’s industry. “Major player” are the operative words here.

Our only regret is not having recorded Jamie’s over-the-moon ebullient phone call to us on the day he opened his first box of books.