Why hire a book cover design specialist?

Posted on Sep 5, 2013 in

Studies indicate that on average, potential buyers spend 8 seconds looking at a book’s front cover and 15 seconds looking at the back before they make a buying decision in the traditional brick-and-mortar environment. And it may be as little as 3 to 8 seconds at online booksellers’ websites. As specialists in the book cover design industry, we know about all the details that make or break a book cover—such as the emotion of color, the power of typography, the importance of the spine, the technical requirements of a bar code, the intricacies of book printer specifications, and the fine points of today’s ebook covers.

Guy Kawasaki, author of “APE,” says that the third biggest of 10 mistakes that a self-publisher makes is trying to design her own book cover. “The cover is one of the most important marketing pieces for your book, so hiring a great graphic designer is money well spent. The beauty pageant that is on Amazon web pages displays fifteen to twenty covers at a time. With a graphic the size of a postage stamp, you need to entice people to click.”

We redesign far too many book covers for clients who thought they were saving money working with a local or bargain graphic designer, unfortunately inexperienced in book cover design. We also help clients recover after being misled into a “cheap and fast” route, only to be told by their distributor that in order to be accepted they must have the cover redone by a professional. Experience saves you time. The right experience will save you money.

We do what we’re good at — creating a cover that sells — so that you can focus on what you’re good at — running your business and promoting your book.