How important is the book’s back cover?

Posted on Sep 5, 2013 in

The front cover draws prospective readers in, but the back cover sells your book. What’s the first thing you do once you’re hooked by a great looking book? You turn it over to find out more. While browsers spend 8 seconds looking over the front cover, they spend 15 seconds on the back. Doing what? Looking for a good reason to buy. Your back cover is where you clinch the sale or end up back on the shelf. It’s where you get your message across, tell readers what’s in it for them, differentiate your book from all the others, and establish yourself as the expert on your topic. Prospective buyers do judge your book by its cover—the whole cover. Let us know if you need a recommendation for a book cover writing expert. If you prefer everything under one roof, just let us know, and we’ll take care of this, pulling the team together and delivering your final product seamlessly.