A picture is worth a thousand words

Posted on Sep 23, 2013 in Book Cover Design

A picture is worth a thousand words

In this real-life comedic memoir, Laura Berger and Glen Tibaldeo expose the blessings and ironic struggles of ditching their cut-throat corporate jobs for life in a tranquil jungle paradise. Working as a team with the authors, we explored options for visual impact on the front cover, including them in yoga poses on the beach, as well as some of these stock photo images.


The choice of imagery, whether illustration or photography, is paramount when creating a compelling book cover design. We recommended this cover’s rights-managed stock photo which says it all. Not only does it put the prospective buyer in the emotional state of relaxation and adventure in tropical serenity, but its expansive sky also provides the perfect backdrop for an eye-grabbing title. And why not use a fun luggage tag to house the subtitle vs just slapping text on the page?

Surveys indicate that we are over 70% visual so it is the cover’s job to grab attention visually first — whether on a bookstore shelf, on the Internet, or in a printed catalog — then the title and other text can do its magic. Without a striking design, your book will likely go unnoticed.

A sizzling cover opens doors and rumor has it that this book is opening doors to a potential TV sitcom.