The right way to update a classic bestselling book

Posted on May 9, 2013 in Before-After, Book Cover Design, Branding, Case Studies

The right way to update a classic bestselling book

There’s nothing like designing a makeover of a bestseller. This three-year project ended at Proof #43, which may hold the record in our design studio. And that was all worth it because sales have doubled since the book came out with its newly updated design. And, Super Baby Food earned the IBPA Benjamin Franklin Silver Award for the Most Improved Redesign.

Parents get only one shot to feed their babies right and Ruth Yaron has been helping parents get it right for over 15 years. Super Baby Food is affectionately referred to as the baby food bible by over half a million parents worldwide.

The makeover’s non-negotiable was the purple background. And because of the legs this book already had, we were careful to ensure it would be recognizable as the renowned Super Baby Food but all dressed up for today’s parents.



15 seconds is all your back cover has to sell your book or you’ve lost the sale. Make it count. Check out the old and the new.