Using your spine to get maximum attention

Posted on Feb 25, 2013 in Before-After, Book Cover Design, Case Studies

Using your spine to get maximum attention

This book about the sensitive topic of adultery was delivered to us mid-stream by a self-publisher who was receiving negative feedback on his original cover.

We first encouraged the author to reconsider the title and subtitle. The bright color palette and juvenile illustration were also abandoned for a more sophisticated approach.The double wedding rings interlocking the o’s in the title words add a subliminal splash of hope.

Knowing that this author had major media exposure potential, we redirected the visual focus to him as a leading authority.

Adultery Before Front


Since books are most often shelved spine out, this spine is especially intriguing with the critical placement of the private-detective author’s eye right in the middle of it.