Using unusual graphics to get attention

Posted on Apr 4, 2012 in Book Cover Design

Using unusual graphics to get attention

It’s not every day that a book comes along with a truly different approach or insightful perspective. But when it does, the cover design must instantly convey this to the world. This book cover graphically captures the intensely personal despair of being trapped by grief. This remarkable book then breaks the silence. It takes a daring look at how we grieve and what it really takes to heal. The unusual color palette here quickly differentiates this book from all the others on grief and healing. The clean, simple, non-sentimental typography also shows how this book is different. The publisher was most concerned that the cover design face this subject head-on, avoiding cliched and overused soft images and colors. The raw strength of this cover communicates the reality of grief as well as the hope that readers need most.